- "The Syncapse model utilizes key research Findings
across all five measured variables, specifically
(1) Product Spending, (2) Brand Loyalty,
(3) Propensity to Recommend, (4) Brand Affnity and
(5) Earned Media Value. Averages and participation
rates across multiple Facebook programs were
then assigned based on Syncapse SocialTRAC™
databases. It is important to note these values are not
a simple reflection of Facebook marketing efforts and
engagements. They are complex calculations that
look to understand differences in audience values
and declared spend levels."
Many thanks to blogger Jeff Bullas for bringing us info about the value of a facebook fan. You can read his post.