Hello: Why do you think they call them clippers?

Deals.com has just released a study on couponing behavior and  guess who uses coupons the most?

"The study of 8,500 consumers, conducted by MyType, found that the people most likely to use online coupons include six-figure income earners, the highly educated, the highly imaginative, extroverts, and those who value social responsibility and the environment."

This confirms what Harris found in a couponing study published this spring:  Here is the Deals.coms profile of coupon lovers and haters.  You can read the full report here

Profile of a coupon "lover":

• People with household incomes in excess of $100,000 per year are roughly two times more likely to be coupon lovers.
• People who score as extraverted and imaginative on a standard psychological assessment of personality are respectively 47% and 25% more likely than others to favor online coupons.
• Women are 67% more likely than men to be coupon lovers.
• People who consider the environment of utmost importance are 37% more likely to be coupon lovers than those who are less concerned about the environment.
• College-educated people are 78% more likely than the non-college educated to be coupon lovers.
• Parents are 48% more likely than non-parents to be coupon lovers.
• Northeasterners are 66% more likely than West Coasters to be coupon lovers.
• Coupon lovers are 220% more likely than avoiders to highly value tradition, and 96% more likely to highly value self-direction.
• People who identify social responsibility as the most important element of a good work culture stand out as 151% more likely to be coupon lovers than avoiders.
• Devoutly religious people are 31% more likely to be coupon lovers and substantially less likely to be coupon avoiders.
• Libertarians are 47% more likely to be online coupon users.

Profile of a coupon "avoider":

• People who score as insecure or temperamental on a standard psychological assessment of personality are 33% more likely to be avoiders.
• Detached, sophisticated, careless and procrastinating people are also each at least 20% more likely to be coupon abstainers.
• Men are 27% more likely to be coupon abstainers.
• Insecure, low-income men are the quintessential coupon abstainers, being 130% more likely to avoid online coupons. Though they have household incomes of less than $50,000 per year, they are only a fifth as likely as others to be coupon lovers.